At UM Central we are committed to empowering brands to achieve their full growth potential. Our approach to media is firmly rooted in a belief to drive effectiveness, with success measured by real business outcomes not just media KPIs. 

We believe that questions are as powerful as answers and we harness this curiosity to tackle every client brief, regardless of the objective, the budget or the channels to be used. We take pride in an ethos of ego-less collaboration, building lasting relationships with our clients as we work together to deliver their growth.

UM Central is a fully integrated media agency, with specialist teams spanning Data & Analytics, Strategy, as well as implementational planning, buying, optimisation and reporting across all media channels. Our offices span the four offices of McCann Central, comprising of Birmingham, London, Bristol and Leeds.

Testicular Cancer Society

Highlight your balls

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Vax

An agile approach to TV planning and delivery

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The Electoral Commission

Note to Self

Essential adshel shelter night

CrossCountry

Take us on your journey

XC web V2

Novuna

Making it happen

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Tenderstem

Broccoli but better

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Recent News

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Champions: UM Central at The Drum Awards

Our Birmingham, Bristol and London teams recently came together to celebrate at The Drum Awards ceremony for Media in London, and what an afternoon it was!

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Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft

Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?

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Highlight balls mediaweek win

UM Scores big: 'Highlight your balls' wins silver and bronze at media week awards

What a result! We’re thrilled to announce that our team took home two trophies for our work with The Testicular Cancer Society at the 2024 Media Week Awards by Campaign UK.

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