About
We are UM Central, one of the UK’s leading media agencies, comprising nearly 100 expert media planners and buyers across four offices in Birmingham, London, Bristol and Leeds.
We are proud of our strong team culture at UM Central, which has led to longstanding, deeply collaborative client relationships and award-winning work, from Cannes Lions and Media Week, to The Drum Awards, Thinkbox, the UK Socal Media Awards and more.
Full Colour Media
Powered by our mission to Stand Against Bland, UM’s transformational Full Colour Media approach is designed to lead a renaissance of media in the intelligence era. Full Colour Media recognises that in order to truly drive growth and efficacy, brands first need to find their unique, complex and nuanced patterns.
By leveraging our Brand Pattern methodology and model, Full Colour Media empowers companies to understand the complete spectrum of their brand to grow to their Full Colour potential.
Brand Pattern Growth Model
UM’s proprietary Brand Pattern Growth Model for marketing drives differentiation by brand, recognising intelligently how a brand drives category distinctiveness and social connectivity.
The model identifies the unique, complex and nuanced pattern of a brand across three areas:
1. Visibility: Elevating brand visibility in the category > driving brand distinctiveness
2. Vibrancy: Connecting brands with vibrancy in culture > delivering brand relevancy
3. Variability: Creating brand difference through variability > generating customer intrinsic value
By analysing the relationship between key brand perceptions over time and how they impact brand and business results, the model delivers insights that inform media and marketing strategy, driving desired business outcomes and identifying focus areas for future brand growth.
The Brand Pattern Growth Model invites brands to join UM’s mission to Stand Against Bland and embrace more effective advertising-driven growth.
Our leadership team
Our clients
Our extended family
We sit within McCann Central, the UK's #1 creative community, comprising 520 people across the UK, as well as being part of UM Worldwide, a global media agency committed to empowering brands to their full growth potential through the power of patterns by opening a brand’s aperture and rejecting black and white marketing decisions.
UM’s borderless and boundless global network operates in 100+ markets, across 120+ offices with 3,000+ employees. We build our teams around our core values of Community & Courage:
Community: We connect with one another to drive unity, collaboration and mutual support across our diverse range of skills, perspectives and experiences. We work toward common goals, deliver nuance to our thinking and embrace a Full Colour mindset to connect more authentically with the communities in which we live and work.
Courage: We stand against bland in all we do and are not afraid to take a risk in pursuit of building brands that stand out from the crowd. We ask the tough questions, stand up for what we believe in and apply critical human thinking to all we do. We like being different.
Furthermore, we are backed by the power of IPG, our global holding company, which provides us with advantageous media rates, and unparalleled access to data, intelligence and the world's best tools.