About

Kevin has worked in media since 1993 and has been at UM Central for fifteen years.

He began his career client-side at Admiral Insurance across media planning and buying and creative design. 

He then spent five years at Mediacom, becoming a Group Head, before moving to Initiative as Head of Direct. He then joined Zed (Zenith) as Board Planning Director in 2004 and In January 2008, he was appointed Joint Managing Director. 

In 2007, Campaign voted Murphy Number 6 in their Top 10 Media Planner list. They also named him in their "A List" in 2008. Also in 2008, Revolution Magazine named Kevin on the Digital Marketing "Power 50" list. Kevin has worked in media since 1993 and has been at UM Central for fifteen years.

In 2024 Kevin and the team worked with FP7 McCann on the “Highlight Your Balls” campaign for The Testicular Cancer Society. The campaign won a Silver Cannes Lion in Brand Experience and Activation and was shortlisted for six more Lions. The campaign also won a Silver and a Bronze award at the 2024 Media Week awards, two Bronze awards at the New York Festivals Advertising Awards, and a Drum award shortlist.

Lisa’s 25 years’ experience in media comprises everything from TV buying, to channel planning and leading the client service output for the agency.

She has worked at UM Birmingham for 9 years, having previously been at a large network London agency.

Ruepal holds 19 years’ experience in the media industry and has worked for several of the largest agencies in the UK.

Ruepal’s background is in digital media, and prior to her move into the role of Joint Head of UM Birmingham, she led our full-service digital media team. In addition to media leadership, Ruepal is also Group D,E&I Officer

Andrew has 19 years’ global media experience, working in a variety of senior roles covering digital, strategy and client leadership, with 6 years spent living in the Middle East and Asia in addition to regional roles based out of London. At McCann Central London, Andrew leads the creative agency’s paid media practice, working with a variety of UK and Global brands across luxury, healthcare, public sector and automotive.

Richard has 18 years of experience within media and integrated marketing agencies encompassing communications strategy, media planning and buying and client services. He has led the media accounts for a broad range of businesses from household brand names to early-stage start-ups and public sector organisations. Richard also has considerable experience managing complex portfolio accounts with multiple stakeholders and simultaneous live projects.

With 25 years of experience in the media industry, Guy is passionate about partnering with like-minded clients to create impactful work that grabs attention and drives results. His expertise spans a range of sectors, including 16 years managing the Aldi media account, where, alongside the talented team at UM, he consistently delivered growth in a highly competitive market.

In addition to his work with Aldi, Guy's experience extends across travel and tourism, healthcare, beauty, FMCG, DIY, and motoring sectors.

Nicola has 20+ years' strategic experience in both media and creative agencies. She is passionate about effectiveness, sifting through myriad data and insights to identify and diagnose client challenges and the most stand-out solutions that will tackle them.

Grant has worked at McCann Central since 2019 and within the Media industry for the past 23 years, across a range of large network and independent agencies. Having started in the TV department of ZenithOptimedia in 2002, Grant has worked across a broad scope of categories including; FMCG, Health, e-commerce, retail, gaming, travel and entertainment.

Time spent in regional specialist agencies broadened Grant's experience across all offline media channels, while a period working for short-term press agency, Attinger Jack Advertising, honed his negotiation and trading skills.

Grant now holds 2 key roles within McCann Central, Group Head of Media Trading and the Group Head of AV, where he oversees all of the AV strategy, planning and buying, as well as online and offline trading.

Grant has a passion for delivering award winning work and was part of the team that won a Thinkbox TV Planning Award in 2020, a Silver Lion at the 2024 Cannes Lions, as well as a Silver & Bronze at the Campaign Media Week Awards 2024.

Sarah has 9 years of media experience working across a wealth of brands and agencies, from network giants to boutique SMEs. Specialising in digital, paid media, and data & analytics, she has driven growth across diverse projects, from e-commerce to charity campaigns, with varied budgets and objectives. Sarah is passionate about understanding the "why" behind human behaviour, using behavioural science combined with data and insights to craft strategic business solutions that drive growth, both for now and in the future.