Analytics

UM Central’s (and most importantly, our clients') media planning and buying success is underpinned by our ability to analyse, draw on and action valuable insights to optimise media channels. We see media data and analytics as an essential element of media for every business.

Ultimately, our data scientists are the mechanics that supercharge the UM media planning engine, whilst our in-depth media analytics provide clients with insight into each step of the consumer journey.

We offer a number of data-driven media analytics services, including; econometrics, attribution models, forecasting, tagging, data management and developing detailed business reporting suites. We can also field any media analytical questions or queries a client may have.