Cinema

At UM Central, our media planning and buying for cinema advertising involves strategically placing promotional content in cinemas to reach engaged audiences in a captivating environment. This process begins with thorough research into target demographics, film genres, and cinema locations to ensure advertisements reach the most receptive viewers. We analyse data on audience attendance patterns, film popularity, and seasonal trends to determine optimal placement and timing for ads. We also consider factors such as screen size, sound quality, and seating capacity to maximise the impact of the cinematic advertising experience.

We can negotiate with cinema advertising networks or individual theatres; this can include on-screen ads shown before films, digital displays in cinema foyers, or branded experiences within the cinema complex. We balance budget constraints with the desire for prime positioning, such as spots immediately before blockbuster films or during peak viewing times. We also explore package deals that combine multiple cinema locations or incorporate cross-platform promotions with online and mobile channels.

Whilst the cinema industry has undergone some significant challenges in the era of streaming and shortened theatrical releases, we still believe in the power and community of the cinema experience, so if the right opportunity arrives to put our client’s message in front of a uniquely captive audience in an AV environment, we’ll be there!