DCO

At UM Central, we harness the power of Dynamic Creative Optimisation (DCO) to deliver more personalised, impactful advertising experiences. DCO is an advanced advertising technology that enables real-time customisation of ad creatives based on data inputs such as user behaviour, demographics, location, and device type. By leveraging machine learning algorithms, DCO dynamically assembles different elements of an ad - such as headlines, images, and calls-to-action - to create the most relevant and engaging message for each viewer. This level of personalisation enhances campaign effectiveness, driving higher engagement, conversions, and overall performance.

Powered by Full Colour Media, we go beyond generic automation to ensure every creative variation reflects the brand’s unique identity and audience insights. We optimise ad delivery across platforms, including social media, programmatic ads, and display networks, testing multiple creative variations in real-time and refining campaigns based on live performance data.

By continuously adapting and optimising ads through a combination of human intelligence and artificial intelligence, we maximise media budgets, eliminate inefficiencies, and ensure that every message is as impactful as possible. We don’t just automate - we craft meaningful, data-driven brand experiences that connect with audiences in the most relevant and effective way.