DCO

Dynamic Creative Optimisation (DCO) is an advanced advertising technology that enables real-time customisation of ad creatives based on data inputs like user behaviour, demographics, location, and device type. By using machine learning algorithms, DCO dynamically assembles different elements of an ad, such as headlines, images, and calls-to-action, to create the most relevant and engaging message for each viewer. This personalisation enhances the effectiveness of digital campaigns by delivering content tailored to individual preferences, which can improve click-through rates, conversions, and overall campaign performance.

At UM Central, we leverage DCO to optimise ad delivery across various platforms, such as social media, programmatic ads, and display networks. We use DCO to test multiple creative variations in real-time, analyse performance data, and refine campaigns to meet specific objectives, such as brand awareness or lead generation. By continuously optimising ads based on real-time data, we can maximise the impact of media budgets, delivering more relevant messaging to targeted audiences while reducing waste from underperforming creative variations. This data-driven approach helps our media planners provide a more efficient and personalised advertising experience for our clients.