News
UM Central celebrates best year ever
Published on 5th December 2024UM Central ends 2024 on a high, after 12 months of growth, team expansion, and award-winning work.
UM Launches Full Colour Media Proposition with Groundbreaking Brand Building Research and Proprietary Growth Model
UM has launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionise the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approach and products across UM’s global network – embedding a growth mindset across the organisation.
Media Possibilities in 2025
Brands and marketers have certainly navigated significant challenges in recent years, from global pandemics to economic uncertainty. However, a new year brings fresh opportunities. In our latest white paper, we explore the future of media in 2025.
Champions: UM Central at The Drum Awards
Our Birmingham, Bristol and London teams recently came together to celebrate at The Drum Awards ceremony for Media in London, and what an afternoon it was!
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
UM Scores big: 'Highlight your balls' wins silver and bronze at media week awards
What a result! We’re thrilled to announce that our team took home two trophies for our work with The Testicular Cancer Society at the 2024 Media Week Awards by Campaign UK.
Mayhew's TheraPaws provides 'light at the end of the tunnel' in honour of World Mental Health Day
Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.
Bang the drum: UM Central scoops 4 shortlists at The Drum awards
Hot off the heels of our 3 Media Week Award shortlists, we’re thrilled to share that UM Central has been shortlisted in 4 Media categories at The Drum Awards.
It's a hat-trick: 'Highlight your balls' shortlisted at Media Week Awards
We are proud to announce that our ‘Highlight your Balls’ campaign for The Testicular Cancer Society with FP7 McCann has been shortlisted for three Campaign Media Week Awards.
It's coming home: 'Highlight your balls' wins silver Lion
We’re delighted to share that our work with FP7 McCann on The Testicular Society’s “Highlight Your Balls” campaign picked up a silver Lion in the Brand Experience and Activation category at Cannes Lions International Festival of Creativity.
'Highlight your balls' scoops 7 Cannes Lions shortlists
We're thrilled that our work with FP7 McCann on The Testicular Society’s “Highlight Your Balls” campaign has now received SEVEN Cannes Lions nominations.
Podcast: Futureproof your framework - how to market in an economic downturn
The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?
Media mastery: UM Central away day
Last month, media teams from across our McCann Central network gathered in Birmingham for a day of collaboration, innovation, and media mastery.