News
UM Central celebrates best year ever
Published on 5th December 2024UM Central ends 2024 on a high, after 12 months of growth, team expansion, and award-winning work.
The future of digital marketing: lessons from Blake Lively's media storm
Blake Lively, once America’s golden girl, has spent the early months of 2025 at the centre of an online storm. Whether you were a fan or not, her current media spiral offers a compelling case study of the evolving nature of digital marketing.
Change the way you CTV: A new era of TV advertising
The “Change The Way You CTV” report by Samsung Ads, in collaboration with ISBA and LongTerm CoLab, explores the fast-evolving landscape of Connected TV (CTV) advertising. The study aims to bridge the gap between audience behaviour and traditional TV advertising approaches.
Can AI predict the perfect Super Bowl ad?
The Super Bowl is one of the biggest moments in the advertising calendar. Brands have been competing more and more over the years to get their 30 seconds of prime attention and become the most talked about ad. The price for a 30-second slot has sky-rocketed since 2002, reaching $8 million for this latest round in 20251.
Is voice-activated shopping the future of ads?
Amazon recently announced a huge upgrade to its AI voice assistant; Alexa+1. Amongst all of the new features, tech and abilities – one feature in particular got me thinking about how it may play out in the media advertising eco-system…
UM Launches Full Colour Media Proposition with Groundbreaking Brand Building Research and Proprietary Growth Model
UM has launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionise the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approach and products across UM’s global network – embedding a growth mindset across the organisation.
Media Possibilities in 2025
Brands and marketers have certainly navigated significant challenges in recent years, from global pandemics to economic uncertainty. However, a new year brings fresh opportunities. In our latest white paper, we explore the future of media in 2025.
Champions: UM Central at The Drum Awards
Our Birmingham, Bristol and London teams recently came together to celebrate at The Drum Awards ceremony for Media in London, and what an afternoon it was!
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
UM Scores big: 'Highlight your balls' wins silver and bronze at media week awards
What a result! We’re thrilled to announce that our team took home two trophies for our work with The Testicular Cancer Society at the 2024 Media Week Awards by Campaign UK.
Mayhew's TheraPaws provides 'light at the end of the tunnel' in honour of World Mental Health Day
Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.
Bang the drum: UM Central scoops 4 shortlists at The Drum awards
Hot off the heels of our 3 Media Week Award shortlists, we’re thrilled to share that UM Central has been shortlisted in 4 Media categories at The Drum Awards.
It's a hat-trick: 'Highlight your balls' shortlisted at Media Week Awards
We are proud to announce that our ‘Highlight your Balls’ campaign for The Testicular Cancer Society with FP7 McCann has been shortlisted for three Campaign Media Week Awards.