News
It's coming home: 'Highlight your balls' wins silver Lion
We’re delighted to share that our work with FP7 McCann on The Testicular Society’s “Highlight Your Balls” campaign picked up a silver Lion in the Brand Experience and Activation category at Cannes Lions International Festival of Creativity.
'Highlight your balls' scoops 7 Cannes Lions shortlists
We're thrilled that our work with FP7 McCann on The Testicular Society’s “Highlight Your Balls” campaign has now received SEVEN Cannes Lions nominations.
Podcast: Futureproof your framework - how to market in an economic downturn
The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?
Media mastery: UM Central away day
Last month, media teams from across our McCann Central network gathered in Birmingham for a day of collaboration, innovation, and media mastery.
White paper: How to market in an economic downturn
The UK economy has faced its fair share of challenges in recent years, and the uncertainty is set to continue. What does this mean for brands and marketers?
Hear us roar! UM Birmingham and Cannes Young Lions 2024
Three teams and one judge from UM Birmingham will be taking part in this year’s Cannes Young Lions UK in the ‘media’ category.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
English Heritage appoint UM Birmingham
English Heritage has appointed UM Birmingham as media planning and buying agency for visitor marketing. The win follows a competitive tender process.
UM Central enjoy media conference in London
Last Thursday saw the UM Central media teams of UM Birmingham, UM Bristol, UM Leeds, and Media at Demand London converge at Bishopsgate for a fantastic session of collaboration and learning, culminating in a good old fashioned team night out.
White paper: The Rise of Attention Planning in Media
Attention is at an all-time premium, it’s no longer enough to simply capture attention, you’ve got to work to keep it too. If you succeed, you have the opportunity to increase ad recall by almost 80%. But if you fail, ads will soon be forgotten and campaign effectiveness will drop.
Podcast: Is pop culture dead?
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Frosty Jack's launch disruptive new campaign
Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK with media services provided by UM Birmingham.