News
White paper: How to market in an economic downturn
The UK economy has faced its fair share of challenges in recent years, and the uncertainty is set to continue. What does this mean for brands and marketers?
Hear us roar! UM Birmingham and Cannes Young Lions 2024
Three teams and one judge from UM Birmingham will be taking part in this year’s Cannes Young Lions UK in the ‘media’ category.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
English Heritage appoint UM Birmingham
English Heritage has appointed UM Birmingham as media planning and buying agency for visitor marketing. The win follows a competitive tender process.
UM Central enjoy media conference in London
Last Thursday saw the UM Central media teams of UM Birmingham, UM Bristol, UM Leeds, and Media at Demand London converge at Bishopsgate for a fantastic session of collaboration and learning, culminating in a good old fashioned team night out.
White paper: The Rise of Attention Planning in Media
Attention is at an all-time premium, it’s no longer enough to simply capture attention, you’ve got to work to keep it too. If you succeed, you have the opportunity to increase ad recall by almost 80%. But if you fail, ads will soon be forgotten and campaign effectiveness will drop.
Podcast: Is pop culture dead?
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Frosty Jack's launch disruptive new campaign
Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK with media services provided by UM Birmingham.
Podcast: How do you build a household brand?
Welcome to The Brief by McCann Birmingham. A short but packed conversation addressing the topics faced by marketers.
UM expands across McCann Central
McCann Central has expanded its media division, UM, promoting Kevin Murphy to the role of Group Managing Director, Media across its offices and launching a new media offering at McCann Leeds.
Vegan charity Viva! call for end of speciesism in OOH
Vegan campaign charity, Viva! has launched a call for the end of speciesism with a new creative by McCann Birmingham and supported by UM Birmingham.
How to prepare for a cookieless world
Being coined as the internet space race, big players Apple and Google are doing away with third party cookies. third party cookies are little text files containing user information be it interactions, browser history, browsing patterns and user insights that bestow third parties (not the site you are visiting as that is first party) with that information.