Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about everything from the nostalgia of mass media’s glory days, to digital diversification and the newfound potency of social media’s cosy niches.
Click the links below to listen to the full podcast:
UM has launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionise the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approach and products across UM’s global network – embedding a growth mindset across the organisation.
Brands and marketers have certainly navigated significant challenges in recent years, from global pandemics to economic uncertainty. However, a new year brings fresh opportunities. In our latest white paper, we explore the future of media in 2025.
UM Central ends 2024 on a high, after 12 months of growth, team expansion, and award-winning work.
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