Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about everything from the nostalgia of mass media’s glory days, to digital diversification and the newfound potency of social media’s cosy niches.
Click the links below to listen to the full podcast:
Blake Lively, once America’s golden girl, has spent the early months of 2025 at the centre of an online storm. Whether you were a fan or not, her current media spiral offers a compelling case study of the evolving nature of digital marketing.
The “Change The Way You CTV” report by Samsung Ads, in collaboration with ISBA and LongTerm CoLab, explores the fast-evolving landscape of Connected TV (CTV) advertising. The study aims to bridge the gap between audience behaviour and traditional TV advertising approaches.
Amazon recently announced a huge upgrade to its AI voice assistant; Alexa+1. Amongst all of the new features, tech and abilities – one feature in particular got me thinking about how it may play out in the media advertising eco-system…
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