Novuna Making it happen

Having commenced working with Novuna Financial Services in 2022 our media experts quickly set about creating an integrated media strategy using our proprietary planning tools to drive Brand and Product awareness, alongside complementing BTL activity conducted elsewhere.  

AV was selected as the lead channel with a combination of different platforms including; Linear Spot airtime, multi-faceted BVOD, SKY OneCampaign and Amazon Prime Premier League football.

This was supported by a Programmatic Display and Video campaign which included Brand and direct response activity such as Pre Roll and YouTube video, Rich Media and standard display. Integrating Novuna’s Google analytics data to ensure we were optimising towards actual website sessions rather than just clicks to improve on-site engagement.

Sport was quickly identified as a key genre for reaching this premium audience and we diversified our channel mix to include sponsorship of Formula E, one-off Boxing matches across DAZN and ITV Euro's spot activity.  

Ongoing intensive digital optimisation and performance dashboarding has shown that we have improved sessions to the website increase by 62% across the duration of the campaign.