The Electoral Commission Note to Self
The campaign paired proven behaviour change practice, creative cut-through and crystal-clear clarity, to successfully introduce the new behaviour of presenting photo ID to vote to the nation. The task for media was to reach everybody, and we mean everybody. The campaign ran across TV, OOH, radio, digital, audio, social, digital display, print, and in-game.
The creative hinged on the nation’s biggest reminder in the form of giant, handwritten sticky notes – unmissable and simple, with a touch of the absurd. We swept the country with reminders while leveraging programmatically bought media for efficiency.
As a result, we overachieved on our target, with 99.75% of voters successfully presenting ID to vote. An overperformance which resulted in 42,000 additional votes in the ballot box.
Our work with the Electoral Commission is currently shortlisted for a Drum Media Award for Media: Government or Public Sector and a DMA award for Inclusive Marketing