CrossCountry Take us on your journey

As with the rest of the sector, CrossCountry has needed to rebuild following the pandemic. CrossCountry's brand re-launch campaign 'Take Us On Your Journey' stood out in the market in focussing on the fact that train journeys are more than just getting from A to B, they're part of our unique stories. 

With that in mind, our AV first media plans aimed to maximise attention rather than just impacts, allowing the creative story to fully flourish and engage with the audience. Those decisions have been validated in everything from positive weekly ROI from our revenue driving digital channels, regular brand and consideration tracking and the best set of econometrics results that the client has seen.