Vax An agile approach to TV planning and delivery

Following a hugely successful partnership working with a previous company, the Vax team approached us to develop its D2C proposition across AV. Since then, Vax has thrived in a competitive market thanks to UM Central's agile reactions to the latest campaign results, market conditions and business challenges.

Understanding the importance of context was crucial to our buying strategy, so we increased investment into home and lifestyle programming. We also paid close attention to the details and honed in on the most effective and efficient programmes and clock hours, this allowed us to plan and deliver all airtime to hourly and daily targets by station. 

Since UM and Vax began working together, our intensive campaign management has delivered over 350,000 spots and 26 billion impacts to within 0.5% booked value.